NEWS

 

 

March 23
Bloomingdale’s Aventura invites you to join The Chestee Founder, Nicole Biscuiti, at her Miami release party on March 23 from 1-4pm at Bloomingdale’s Aventura to enjoy informal modeling by local female athletes, and all things functional fitness. 

 

FOR IMMEDIATE RELEASE
March 11, 2019

FLORIDA SPORTS BRA INVENTION “THE CHESTEE” LAUNCHES EXCLUSIVE STYLE FOR RETAIL POWERHOUSE BLOOMINGDALE’S

Boynton Beach, FL (March 11, 2019) - The Chestee, an internationally patented sports bra brand, is set to launch a new capsule collection exclusively at Bloomingdale’s. Select Florida locations of the American department store chain will host a series of release events and trunk shows during the month of March, coinciding with The Chestee’s five year anniversary.

This release follows the granting of multiple patents to the company and its Founder, inventor Nicole Biscuiti, from the US Patent & Trademark Office. This makes The Chestee brand the only patented sports bra with built-in collarbone protection.

“This is such an important period of growth for us, and I couldn't be happier to spend our five-year anniversary celebrating this exclusive launch with Bloomingdale’s,” said Nicole Biscuiti, Founder of The Chestee. “We’ve worked diligently to create something that will be meaningful, yet light and fun for customers to enjoy. We hope this collection is everything an active athlete will love to wear regularly.”



BLOOMINGDALE’S x THE CHESTEE EVENTS SCHEDULE

March 15-17
Nicole Biscuiti, Founder of The Chestee, will bring her innovative Chestee designs to Bloomingdale’s Orlando. This capsule collection features her picks for the season’s hottest trends and favorite looks in activewear.
 
March 16
Join Nicole at her kickoff party on March 16 from 1-4pm at Bloomingdale’s Orlando. Enjoy all things functional fitness, including a fashion show styled by the boss lady herself and featuring local female athletes from the functional fitness community.

March 21
In celebration of Women’s History Month and in partnership with WOMAZE, Bloomingdale’s Boca Raton is bringing together notable women (including Chestee Founder Nicole Biscuiti) in traditionally male-dominated industries for an evening panel discussion on female entrepreneurship, empowerment, and the great contributions women make in our community and our world: 6:00pm EST. Plus, shop The Chestee capsule collection designed exclusively for Bloomingdale’s, and enjoy informal modeling from 1-4pm.

March 23
Bloomingdale’s Aventura invites you to join The Chestee Founder, Nicole Biscuiti, at her Miami release party on March 23 from 1-4pm at Bloomingdale’s Aventura to enjoy informal modeling by local female athletes, and all things functional fitness.



The collection is carefully curated and designed, and features classic Chestee staples, such as the high-impact “Tiffany” bra. It also introduces new trends, including fresh swim top colors, and, for the first time ever, its very first line of Chestee sports bras with removable collarbone guards.

The full Chestee range is available online at www.TheChestee.com and at pop-up shops and trunk shows throughout the US market. All will be published on the label’s active social media platforms, including Instagram @TheChestee.

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About The Chestee
It’s not just a sports bra, it’s a Chestee®: patented technology where fashion and athletic function converge. The built-in collarbone guard is designed to help minimize irritation from barbell impact. *Other patents pending. For more information, please visit: www.TheChestee.com.